The year was 1948—the third year of the postwar world. President Truman signed the Marshall Plan to aid Europe. The Soviet Union began its blockade of the sector of Berlin under Allied control. Babe Ruth died at the age of fifty-three. Alice Cooper was born. And readers of the Fort Worth Press read these ads and articles:
Ford Motor Company was touting its “radical” 1949 model, sold at Frank Kent and Texas Motors. The redesigned flathead V-8 engine developed one hundred horsepower. Ford would keep this body design for three years. Price: $1,500 ($14,000 today).
In 1948 Fort Worth high schools competed in the American Legion-Ford Motor League, and the five ballfields of Sycamore Park (still there today) were the East Side’s baseball center. Dan Campbell’s brother Pete coached at William James Junior High.
The Army’s experimental flying wing crashed on June 5. Two of the five airmen killed—Major Daniel Forbes and Captain Glen Edwards—would have Air Force bases named after them. The YB-49 did not go into production; instead the Air Force chose Consolidated’s Fort Worth-built B-36. (Photo from Wikipedia.)
During the war the American Fat Salvage Committee had urged Americans to turn in used fat, which was used to make glycerin, which was used to make explosives.
Even three years after the war the committee urged Americans to reuse and sell fat.
Even in 1948, as Fort Worth’s area grew and its population neared 270,000, not all advertisers felt a need to include address and phone number. The original Isis Theater was built on North Main Street in 1914. It was remodeled and enlarged in 1936 and reopened as the “New Isis Theater.” It closed in 1988. Resurrection of the theater has been the dream of several entrepreneurs over the years, and now new owner Jeffrey Smith hopes to reopen the theater as the “Downtown Cowtown at the Isis.”
The Ideal Theater was located at 1408 Main Street.
The White Theater on Hemphill Street became the Berry Theater.
The Morgan Theater building on Sylvania Avenue now houses a church.
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