J. Frank Norfleet: The Sucker, the Sting, the Sweet Revenge

At five-foot-five the “Little Tiger of Hale County” was not physically imposing. Nonetheless, James Franklin Norfleet was the sort of man who created the “larger than life” image of Texans.

noflett 70 censusJ. Frank Norfleet was born in 1865 in Lampasas County. By 1870 the family was living in Williamson County.

As a young man Norfleet worked as a buffalo hunter, cowboy, and drover before starting his own ranch in 1904 near Plainview in Hale County. By 1919 he was a middle-aged rancher.

And he was about to begin a five-year odyssey of first gullibility and greed and then gumption.

And, finally, justice.

One morning in November 1919 Norfleet left his ranch in Hale County and traveled to Dallas to sell one of his farms in order to buy ten thousand acres of ranchland from Edgar Dick Slaughter, son of Christopher Columbus Slaughter, the “cattle king of Texas.” (Photo from Norfleet’s 1924 book Norfleet.)

Enter conman 1: At a hotel in Dallas Norfleet met Reno Hamlin, who presented himself to Norfleet as a mule buyer. Hamlin introduced Norfleet to W. B. Spencer (conman 2), who said he might want to buy Norfleet’s farm. (Photo from Norfleet.)

Then Norfleet just happened to find the “lost” wallet of J. B. Stetson (Joe Furey, conman 3) and returned it to Stetson. A grateful Stetson offered Norfleet $100 as a reward, but Norfleet refused to take it. Stetson, who claimed to be a stock broker, offered to invest the $100 in stocks under Norfleet’s name. Norfleet consented. That $100 earned Norfleet $800 in a single day. What luck! In turn, that $800—invested in the stock market for Norfleet by Stetson—quickly grew to $28,000 ($378,000 today).

J. Frank Norfleet was on a roll—a bankroll!

But then enter conman 4: E. J. Ward showed up posing as secretary of the Dallas stock exchange. Alas, Ward told Norfleet, because Norfleet was not registered with the exchange, Ward would have to impound the $28,000 in easy money until Norfleet established the necessary credit.

Norfleet watched that bankroll roll out the door. Norfleet the fish was hooked.

To reel in their fish, the conmen moved the sting to Fort Worth: to the Terminal Hotel (a Winfield Scott hotel opposite the 1899 T&P station) and the Westbrook Hotel. In his book about his experience, Norfleet later wrote:

“The next morning we went to the Terminal Hotel to see Stetson [Joe Furey]. As usual he was deciphering coded messages. He would often give stock quotations before they were printed in the daily papers, and without a single exception he always quoted them right, thereby convincing me that he had advance information.”

In Fort Worth Norfleet compounded his gullibility in a sting that—with our hindsight—seems like a farce, a farce of greed and audacious acting, a farce that included:

• one personal fortune entrusted to strangers
• one fake conniption fit
• one (more) fake stock exchange secretary (Charles Gerber, conman 5)
• one fake stock margin slip
• one solemn oath sworn on bended knees
• one Bible waved
• one pistol drawn
• one Masonic secret distress signal flashed
• one safe-deposit box found empty

norfleetThe above excerpt from Norfleet shows how complicated the sting was.

Exit five conmen, stage left. And with them, exit Norfleet’s money, which by then was $45,000—a half-million dollars in today’s money.

Norfleet later wrote of how he felt when he realized he had been suckered: “Sickening fear choked me. . . . Forty-five thousand dollars gone. . . . Fifty-four years old. ‘My God! My God!’ I cried out.”

And that’s when J. Frank Norfleet got mad.

Norfleet set out—at age fifty-four—to bring the five conmen to justice. He strapped on two revolvers.

But “Bring them in alive,” his wife Mattie urged him. “Any fool can kill a man.”

Norfleet the rancher became Norfleet the manhunter, following leads, wearing disguises, dodging crooked lawmen. Early on he swallowed his pride and described the conmen and their con to the press. His alarm brought quick results: Within weeks he found Charles Gerber and E. J. Ward, the phony secretaries of the Fort Worth and Dallas stock exchanges, in jail in California.

Two down, three to go.

Norfleet then trailed Joe Furey (alias J. B. Stetson) from California to Florida.

norfleet furey ext

After a bloody brawl in a cafe, Norfleet captured Furey and brought him back to Fort Worth, where it had all begun two years earlier. Furey was the ringleader, the one who mattered most to Norfleet.

Three down, two to go.

Norfleet pressed on, a man obsessed. He eventually caught up with Reno Hamlin and brought him back to Fort Worth. Hamlin had chosen Norfleet as the mark, setting the sting in motion.

Four down, one to go.

Now only W. B. Spencer (alias Charles Harris) remained at large. In Dallas Spencer had seduced Norfleet by promising to buy his farm. Norfleet tracked Spencer to Canada and literally had hold of his coattail, but Spencer escaped after a bloody fight in the snow.

norfleet spencer

Eventually Norfleet found Spencer in jail in Utah. Spencer said, “I’d rather go to hell tonight than live as I have since I met Norfleet. Every knock on the door, every telephone bell, every stranger in the night has raised hell with my nerves.”

Five down, none to go. Score settled.

Yes, after four years, $18,000, and 30,000 miles across North America and Cuba, J. Frank Norfleet had settled the score. In his book he acknowledged the law enforcement officials who helped (photo from Norfleet). Although Norfleet spent a small fortune of his own money in his pursuit, those he pursued spent far more—an estimated $82,000 in protection money to law enforcement officers, attorney fees, and cash bonds forfeited.

All five of the men Norfleet pursued went to jail. One (E. J. Ward) committed suicide in jail. Ringleader Joe Furey (alias J. B. Stetson) died in jail in 1922.

While Norfleet was pursuing his own conmen, he was instrumental in the arrest of Lou Blonger, king of the bunco kingpins. In Denver Blonger ran a sting involving a fake telegraph office and a fake betting parlor that would have made Newman and Redford tap their noses knowingly. (Photo from Wikipedia.)

norfleet burnsNorfleet was congratulated by William J. Burns, who was known as “America’s Sherlock Holmes” and was head of the Justice Department’s Bureau of Investigation (predecessor of the FBI). (Photo from Norfleet.)

norfleet at fbc 1924J. Frank Norfleet became a popular public speaker as he promoted his book. In 1924 he spoke at the church of another J. Frank (Norris): First Baptist Church.

norfleet 67James Franklin Norfleet, who was born during the Civil War and died during the Vietnam War, lived to age 102. Although he carried a gun and more than once was tempted to use it, the “Little Tiger of Hale County” always, as his wife had implored him, brought them in alive.

Posts About Crime Indexed by Decade

This entry was posted in Crime, Heads Above the Crowd, Life in the Past Lane. Bookmark the permalink.

29 Responses to J. Frank Norfleet: The Sucker, the Sting, the Sweet Revenge

  1. Barry Overall says:

    I currently own the largest collection of “Norfleet”books in the world…so far as I know. Is there any interest in seeing them and the signed copies?

    • Colonel Don-Michael Bradford says:

      Sir: I would be most interested in seeing and or purchasing a copy of the Norfleet book. My grandmother, Ida Viola Landis Younger knew Frank Norfleet and used to tell us about his exploits in and around the Lubbock area. She also shared names with him that were of “dubious origins”. She was head of the Selective Service office for the Panhandle counties for many years.

    • Joe S. says:

      Do you mean you own a collection of the autobiographies, or other books relating to Norfleet?

  2. Amy Norfleet says:

    I went online to search my Father’s Name (Frank Norfleet), and the first 6 things that come up are about My Great Grand Uncle, whom my father was named after. J. Frank Norfleet.
    I just love that. I really enjoyed your article! It brought me back in time. My family often talks about Uncle Frank still to this day. Thank you!! What a fun story it is. I also enjoy reading everyone’s comments and questions. Thanks to everyone for keeping it alive. I am grateful.

  3. Louis says:

    Where was Norfleet’s ranch? Are than pictures of it? If not, could you describe it, please.

    • hometown says:

      The only location I know is “near Plainview in Hale County.” I have seen no photos, and the book offers no details.

  4. Barton Norfleet says:

    Does anyone know which of the four Norfleet brothers, who moved to America from England, Frank is a descendant of?

  5. Christopher Norfleet says:

    Mary Ann Key was my great aunt. We are related to J. Frank, but not as direct dependents. Our lines intersect a couple of generations before J. Frank. He was a remarkable person. I have one of his original edition “Norfleet” books that he autographed for my grandfather, who was his cousin several times removed.

  6. DJ says:

    Thanks for a terrific article and original sources. This interesting story is also told in ‘The Confidence Game’ by Maria Konnikova.

  7. Susan Pritchett says:

    Mike, I just read Mary Ann Key’s obit. She was founder of Key School. Her maiden name was Norfleet, with family in New Mexico. Just wondering if she was a descendant of Frank Norfleet? His mother was named Mary Ann. Just a coincidence? Thanks.

    • hometown says:

      Good question, Susan. “Norfleet” is an unusual surname. He had several siblings and four children, including a daughter named Mary.

  8. Cody Copeland says:

    Where’s that plaque? In Fort Worth?

  9. Nick says:

    Her birth name was Mattie Eliza Hudgins. We have a descendant of their “5 dollar strain” of race horses in our barn.

  10. jim says:

    Frank was my great Granduncle on my dads side. A couple of things should be corrected 1)Mattie wasn’t his wife’s given name. She was called Eliza.2) Uncle Frank was know to fib a little so the story took on many different lines over the years. Not to take anything away from him!!!3) His brother in law was even more interesting, A sheriff who saw Poncho Villa from a hotel in El Paso during his revolt. Later in the mid 50s he was going to surgery in Lubbock and wouldn’t take of his boots since lawman are suppose to die with them ON.

  11. Charles Eugene Smith says:

    My dad Charles D. Smith, when he was a young boy, used to stay with Frank and his wife during the summers and help work Frank’s ranch. My dad who is a magician and at the time had learned several card tricks, traded the secrets of two of his sleight of hand tricks for Franks secret on how to do the Coin Toss. Frank had learned from one of the con men how to toss a coin and make it land on heads or tails which ever side you wanted it to land. It was a technique the con artist would use to flip a coin to win a bet. Frank had gone undercover and had infiltrated the gang during his time of chasing down the men that had swindled him and that is how Frank learned the Coin Toss. Frank came to Carlsbad to my Grandfather Cecil Dale Smith’s funeral. Frank gave a signed copy of his book to my Grandmother Hazel Smith and to my Aunt Pauline Stevenson. The book has Frank’s signature and says “Signed without glasses”. Dad told me that the families would have Sunday dinner at the Norfleet Ranch from time to time and somehow we were related to the Norfleets. Frank taught my dad some pretty neat stuff on how to read people. (I have a signed copy of Franks book also and I love reading it)

  12. Myles (from London) says:

    Wonderful to find this collection of contemporary news reports about this amazing story. I read a summary of the tale in The Confidence Game by Maria Konnikova and found it so incredible that I looked on the web for corroboration. The way you’ve put together the narrative and the cuttings is terrific. I am amazed that no Hollywood hotshot has seen fit to make a film out of the Norfleet story.

    • hometown says:

      Thank you, Myles. Norfleet’s story indeed would make a good movie. I think the book has been optioned for film rights, but that was the last I heard.

  13. Delbert Mathers says:

    Frank Norfleet was my great great great uncle. President Johnson attended the Norfleet’s 70th wedding anniversary. My sister has a book signed by Frank Norfleet.

  14. Paula Barnett says:

    I recently acquired a copy of “Norfleet” and couldn’t stop until I read it all. An amazing man. I wish I could have met him.

    • hometown says:

      Indeed he was. And apparently a lot of folks did get to meet him because he sold his book in person. A friend told me that Norfleet spoke at his small school in Clyde, Texas.

  15. earl belcher says:

    More great work, Mike, you just keep getting better. As the old Texas saying goes, no bad man can beat a good man who is in the right. Texans always move them. I wonder if Norfleet was a Mason. If so, he should have questioned the fake Mason to see if he was square with the lodge. If found a fake, he should have produced a grand lodge sword, cut the malefactor from on the throat, from left to right, from ear to ear, sliced open his guts, threw them over the left shoulder, then insured the fellow would not have been able to reproduce. The good guys win one. Great story.

    • hometown says:

      Thanks, Earl. His book gives no hint that he was a Mason other than the fact that he recognized the Masonic distress signal from Stetson.

    • Cody Copeland says:

      I just wonder how good Norfleet really was. Yes, he helped catch criminals, but no one on here seems to pay attention to the fact that he was attempting to commit a crime himself when he got scammed. Is exacting vengeance for a personal slight objectively “good”?

  16. marian watson says:

    I have the bk. on Norfleet’s story and your write up was good.
    I went to J.Frank Norris’s church for many years with my family 1947-55. Many stories and most were true. A powerful speaker on any thing!

  17. Richard Pruitt says:

    Norfleet – a potential History Channel epic here – better than fiction.

    • Alisa Beth Ceniceros says:

      I do so wish the history Chanel would do a show on his story. I am very proud to be related to this wonderful man.

Leave a Reply

Your email address will not be published. Required fields are marked *