This is the house at 3219 Avenue L in Poly:
It’s a nondescript house, typical of the neighborhood: five rooms, one thousand square feet, asbestos siding, built in 1926. But shhh. Listen to the history that this house engendered. Can you hear Bob Wills? Or “The Shadow”? Or Mark Stevens? How about Wolfman Jack or George Erwin or Porter Randall?
This house seems an unlikely laboratory for a man who would affect the life courses of such voices. But during the 1920s self-taught radio wizard William Ellison Branch lived—and broadcast—here.
By the early 1920s America had gone radio ga-ga. In 1922 Star-Telegram publisher Amon Carter decided to get in on the new—and possibly newspaper-threatening—technology of radio. He hired Branch (pictured) to invent radio station WBAP in the Star-Telegram‘s building at 400 West 7th Street.
Branch was WBAP’s first technician. He built the station’s first transmitter, taught S-T circulation manager-turned-radio station manager Harold Hough the rudiments of the new technology. Branch also wrote a radio technical column for the newspaper and gave public lectures about radio technology in the newspaper’s building.
In 1922 the Texas National Guard’s 112th Cavalry had moved from Dallas to the former site of Camp Bowie. The next year the Headquarters Troop began operating a five-watt communications radio station designated “KFJZ.”
Will Branch would continue to work at WBAP as technician and engineer into the late 1920s. But by April 1925, as this Radio Service Bulletin shows, Branch the WBAP technician was also Branch the KFJZ operator. Yes, Branch had bought the National Guard’s radio equipment and increased its power to fifty watts. And according to the Bulletin, Branch had moved KFJZ, now a Class A station, to 400 West 7th Street—the building that housed WBAP.
By November of 1925 Branch’s radio station KFJZ, like Carter’s WBAP, was a commercial success. In fact, Branch had sold KFJZ to Southwestern Baptist Theological Seminary.
By 1926 Branch was living in the house on Avenue L.
And by 1926 Branch had reacquired his radio station from the Baptist seminary. To house his radio transmitter on Avenue L, Branch built behind his house a small building—possibly the one visible behind the car in the top photo. His “studio” was his living room. Longtime KFJZ broadcaster Dave Naugle recalled that when someone dropped by Branch’s house and wanted to be on the radio—play the piano, sing a song—Branch switched on the transmitter out back.
Did it irk the seminary Baptists that Branch began to broadcast services of the First Methodist Church? He also broadcast Fort Worth Cats baseball games and music such as that performed by the Sorin-White Top o’ Texas Orchestra.
And yet in 1926 the city directory listed only two radio stations in Fort Worth.
On April 6, 1927 B. Reynolds completed fifty nonstop hours of piano playing on KFJZ. Clip is from the April 9 Dallas Morning News.
Note that in January 1928 Branch’s radio station on Avenue L was listed along with a station in Kansas owned by Dr. J. R. Brinkley. Brinkley would enter Branch’s life later.
Branch continued to work at WBAP while he lived and broadcast on Avenue L.
Not until 1928 did KFJZ appear in the city directory. But wait! In the city directory, right under “rabbitries,” the station was listed as being located in the Moore Building.
That’s because Branch had sold his station again, this time to a doctor who operated a combination chiropractic office and radio station on the second floor of the Moore Building at 1104 Main Street.
In April 1929 Dr. Allison sold the station to former Mayor H. C. Meacham, who moved the studio to his department store downtown. Shoppers could listen to musicians—among them the Light Crust Doughboys featuring Bob Wills—as the musicians performed on the air. Clip is from the April 8 Dallas Morning News.
In 1938 Elliott Roosevelt formed the Texas State Network with KFJZ as its flagship station. Roosevelt built a studio (designed by architect Joseph Pelich) at 1201 West Lancaster Avenue. The new station’s first broadcast was from the original Casa Manana in September 1938. In 1941 KFJZ relocated to 1270 on the AM dial.
In the 1940s J. Frank Norris of First Baptist Church broadcast on KFJZ.
After Branch got WBAP and KFJZ onto the air, he packed up his soldering iron and headed south—to Mexico. In the 1930s he built several of the transmitters of the “border-blaster” X stations, such as XELO and XEPN. Border-blaster stations operate just over the Rio Grande and just beyond U.S. law: By broadcasting from Mexico they skirt U.S. regulations on transmitter strength. But they broadcast to American listeners. Advertisers back then included “Carr Collins’ Crazy Water Crystals,” made from the waters of the Mineral Wells area. Another advertiser sold “baby chicks by mail.” Among the stations’ religious programs, one sold “autographed photos of J. Christ of Biblical fame.”
Some of the stations were started by renegade physician Dr. John Brinkley (photo from Wikipedia), who experimented with goat gland transplants to cure impotence in men.
Brinkley hired Branch, who built border-blaster transmitters of 250,000, even 500,000 watts, capable of reaching Europe and even Russia. The most powerful radio stations in the world. Listeners claimed to be able to hear broadcasts without a radio, picking up the border-blaster signals on dental work, bed springs, barbed wire.
Wolfman Jack (Robert Weston Smith) ran one of the border-blaster stations in the 1960s. Wolfman Jack told author Tom Miller in On the Border: Portraits of America’s Southwestern Frontier: “A car driving from New York to L.A. would never lose the station.”
The transmitters that Branch built were powerful. And, ultimately, deadly. In 1946 Will Branch was fatally shocked while working on the transmitter of border station XELO in Juarez, Mexico. He was forty-eight years old.
Both of Will Branch’s former stations in Fort Worth continued to change. In 1955 KFJZ radio moved from the Lancaster Avenue location to 4801 West Freeway when KFJZ-TV went on the air.
Over the decades KFJZ radio listeners got their news from Porter Randall, listened to programs such as “The Shadow,” “Queen for a Day” and “Nick Carter” and to personalities such as Randy Robbins, George Erwin, Larry Shannon, Hubcap Carter, Beau Weaver, Bill Enis, George Nolen, Skeeter Gordon, Joe Holstead, John Moncrief, Dave Tucker.
And, of course, Markie Baby: Mark Stevens (1934-2010; see obituary below).
(In this montage of local media audio clips, Markie Baby’s jingle is at 8 seconds:)
Star-Telegram entertainment columnist Elston Brooks wrote about Stevens in 1967.
(Remember the “psychedelic” contemporary music show that Stevens hosted on Fort Worth’s UHF TV channel 21? Neither do I, but I’ll bet it was, like, far out.)
In 1967 KFJZ sponsored a concert by the “old” Beach Boys.
Since the 1980s KFJZ radio has gone through several changes in format, ownership, and studio location. Today KFJZ is at 870 on the AM dial and broadcasts financial news/talk programming. WBAP broadcast variety and popular music during its first forty years, switched to adult standards in the 1960s, to country music in the 1970s, and to news/talk in the 1990s.
And it all began in the 1920s in a newspaper building on West 7th Street and a little house on Avenue L.