Fort Worth Press: “Pep! Punch!! Personality!!!” (Part 1)

1 press logojpgFor a half-century it gave Fort Worth residents a choice in local newspapers. And during that time it served as a post-graduate journalism school for men and women who would become some of Texas’s best-known writers.

1 press first 1-3-21

The Fort Worth Press published its first edition on October 3, 1921. This is the remnant of the first front page. The banner headline refers to a Ku Klux Klan parade that turned into a riot in Lorena (near Waco) on October 1, 1921. Ten men, including the McLennan County sheriff, were injured. Note that the newspaper originally was a broadsheet, not the tabloid of its later years.

1 press 9-11-21The Press promised to report the news with pep, punch, and personality. Note that the newspaper originally was located on Commerce Street, where the former Greyhound bus terminal is today. Ad is from the September 21, 1921 Star-Telegram.

1 press mugsThe newspaper’s first editor was Leon McDowell Siler. Business manager was William McIntosh. Siler, McIntosh, and Vern A. Bridge incorporated the Press with $150,000 capital. Bridge probably was the circulation manager. Photos are from the October 1, 1921 The Fourth Estate.

1 press mast 10-3-21The Press was a Scripps-Howard newspaper–the twenty-fifth largest chain nationally and the third-largest in Texas. The masthead included the new newspaper’s mission statement, beginning with “To strive to increase the opportunities of the poor while recognizing the rights of the rich . . .” The newspaper contained eight pages in the beginning and cost three cents.

1 press 10-4-21This Star-Telegram editorial of October 4 welcomed the new competition. Fort Worth’s other daily newspaper was the Record (1903-1925).

1 press dmn 10-17-21The Dallas Morning News recognized the new newspaper upriver on October 17.

1 press jonesIn 1926 the Press moved to its new building at Jones and 5th streets. That building is now occupied by the Fort Worth Police Department.

The Press embraced its roles as civic watchdog and booster, exposing oil stock swindlers, election fraud, and political corruption. The Press sponsored the annual spelling bee for Fort Worth public school students, the Soap Box Derby, the Santa Pal Christmas fund, the Golden Wedding Party for couples married fifty years, and a scholarship fund.

But as just one of the children of parent Scripps-Howard, the Press received a meager allowance, whereas the Star-Telegram was the only child and darling of publisher and Fort Worth civic booster Amon Carter. With its low budget the Press struggled to compete with the Star-Telegram in circulation and advertising.

Marshall L. Lynam, who was a Press reporter and later chief of staff for House Speaker Jim Wright, wrote in Stories I Never Told the Speaker: The Chaotic Adventures of a Capitol Hill Aide:

“The Fort Worth Press . . . was an incredible institution. Forever teetering on the edge of bankruptcy, the paper was such a penny-pincher that reporters had to turn in the stub of a copy pencil to get a new one. To make a phone call to New York took prior approval from the City Desk. And once when a reporter rode with sheriff’s deputies to a crime scene out in the suburbs and then asked how to get home, the City Desk told him to hitchhike.

“. . . The Press had the only major downtown building without refrigerated air conditioning. Instead we had washed-air coolers on the roof. During the winter these would get clogged with dirt. When the water was turned on in late spring, the blowers would hurl tiny mudballs through the city room.”

1 press repeal 12-6-33On December 6, 1933 the Press reported the repeal of Prohibition.

1 press vultee 11-23 45On November 25, 1941, the Press bannered Vultee Aircraft’s purchase of Consolidated Aircraft, which included Fort Worth’s “bomber plant.” Note that the Press was still just three cents twenty years after its first edition.

Fort Worth Press: “Pep! Punch!! Personality!!!” (Part 2)

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33 Responses to Fort Worth Press: “Pep! Punch!! Personality!!!” (Part 1)

  1. Hazel Curry says:

    Growing up in Fort Worth in the 50s and 60s, i preferred The Press over the other paper in town because, with The Press, one read the WHO, WHAT, WHERE, WHEN and HOW rules of true journalism.In addition, Lil’ Abner and Marmaduke,didn’t appear in the other paper that seemed to me wasted a lot of unnecessary words reporting on local events. (The fact, that I was studying journalism at Tech High School in the 60s helped form my critical views of journalism writing – even to this day.)

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