Sanger Brothers: “Forward With Texas Since 1857”

Isaac Sanger was born in Bavaria in 1836. By 1852 he was in New York City.

By 1857, the year he was naturalized, he was in New Orleans. But that year he left New Orleans and headed west. “Texas is a land of promise,” he said. “Texas has a great future. My brothers and I will open stores in north Texas. We plan to go forward with Texas.”

Isaac Sanger opened the first Sanger dry goods store in McKinney that year. The store’s stock was delivered from Houston by ox wagon. The trip took one month. Soon brother Lehman joined Isaac, and they opened stores in Decatur and Weatherford.

In 1861, when secession and war came, Lehman buried three hundred dollars in gold six feet deep, and the two brothers joined the Confederate Army.

After the war, Lehman dug up his gold. Brothers Philip, Samuel, David, Jacob, and Alexander joined Isaac and Lehman. As the Houston & Texas Central railroad laid track north from Houston in the late 1860s and early 1870s, the Sanger brothers built stores in the railroad towns: Millican, Bryan, Hearne, Calvert, Bremond, Kosse, Groesbeck, Corsicana,  Sherman, Waco. On average, the first stores were the size of today’s two-car garage.

sanger ad 3-9-72 dhIn 1872 the brothers opened a store in Dallas.

Soon after the Texas & Pacific railroad reached Fort Worth in 1876, the brothers opened a dry goods store in Fort Worth on Houston Street. This ad is from the 1877 city directory. As the Sanger chain grew, the brothers opened a buying office in New York City, an advertising department, a credit union. Among early Sanger salesmen were Frank James, brother of Jesse James, and Herbert Marcus, who would found Neiman-Marcus in 1907.

The brothers ran big ads . . .

and small ads.

This is tsanger-postcard-dallasAn early Sanger building in Dallas.

sanger deadIsaac Sanger died on January 17, 1918. Clip is from the Dallas Morning News.

sanger 1928 stFive of the Sanger brothers were pictured in an ad in the Star-Telegram in 1928.

sanger-515-sketch

building meachamIn 1924 Sanger’s announced that the Fort Worth store would move from 300 Main Street to a new building designed by Wiley G. Clarkson at 515 Houston Street.

sanger-anniversary-1925Sanger’s celebrated its fifty-third anniversary in the new building in August 1925.

sanger-soon-the-newBut Sanger’s did not stay in that new building long. In 1929 Sanger’s moved into a newer new building at 410 Houston Street. The new store had 93,000 square feet of shopping space with “the finest air conditioning plant known to modern science . . .  comfort rooms on every floor . . . modern sanitary drinking fountains on every floor.”

This is the Sanger’s building at 410 Houston Street, designed by Wyatt Hedrick.

sanger pc logan(Postcard from Barbara Love Logan.)

sanger-summer-clearanceBut Sanger’s also did not stay in that building long. The new Sanger’s store opened on June 25, 1929. In July 1930 the Sanger store was having a summer clearance sale.

sanger-consolidationBy August the Sanger store was having a consolidation and removal sale. The store was closing.

sanger-now-worthBy November the building was the home of “the Worth Dept. Store formerly Sanger Bros.”

sanger uso 45 cdAfter the Fort Worth store closed, in 1943 the building was remodeled and became the largest United Service Organizations (USO, Service Men’s Center) club in the country. After the war J. C. Penney moved in from next door and stayed until the early 1970s. Part of the building is now lofts.

The surviving Sanger stores became Sanger-Harris stores in 1961 and were absorbed by the Foley’s chain in 1987. The Sanger name was gone. The motto of the Sanger brothers—“Forward with Texas since 1857”—had survived 130 years.

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8 Responses to Sanger Brothers: “Forward With Texas Since 1857”

  1. Jerry Guyer says:

    Is the caption “This is the Sanger Brothers building in Dallas about 1910” correct? Check the Dallas Sanborn Fire Maps. I believe that you will find that the building that is part of El Centro College has had the same footprint since at least 1885. If there was only one Dallas location in 1910, then the photo can’t be of the Dallas Sanger Bros.

    • hometown says:

      Jerry, in the 1911 Dallas city directory Sanger’s was listed at 612-614 Elm (at North Market Street), 800-816 Elm, and 809-815 Main. I found a postcard that identifies the building in the photo as “Dallas” but with no address or date. But I would have more confidence in the 1910 date if there was an automobile in the photo, so I have hedged on the date. I will continue to research. Thanks.

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