Isaac Sanger was born in Bavaria in 1836. By 1852 he was in New York City.
By 1857, the year he was naturalized, he was in New Orleans. But that year he left New Orleans and headed west. “Texas is a land of promise,” he said. “Texas has a great future. My brothers and I will open stores in north Texas. We plan to go forward with Texas.”
Isaac Sanger opened the first Sanger dry goods store in McKinney that year. The store’s stock was delivered from Houston by ox wagon. The trip took one month. Soon brother Lehman joined Isaac, and they opened stores in Decatur and Weatherford.
In 1861, when secession and war came, Lehman buried three hundred dollars in gold six feet deep, and the two brothers joined the Confederate Army.
After the war, Lehman dug up his gold. Brothers Philip, Samuel, David, Jacob, and Alexander joined Isaac and Lehman. As the Houston & Texas Central railroad laid track north from Houston in the late 1860s and early 1870s, the Sanger brothers built stores in the railroad towns: Millican, Bryan, Hearne, Calvert, Bremond, Kosse, Groesbeck, Corsicana, Sherman, Waco. On average, the first stores were the size of today’s two-car garage.
In 1872 the brothers opened a store in Dallas.
Soon after the Texas & Pacific railroad reached Fort Worth in 1876, the brothers opened a dry goods store in Fort Worth on Houston Street. This ad is from the 1877 city directory. As the Sanger chain grew, the brothers opened a buying office in New York City, an advertising department, a credit union. Among early Sanger salesmen were Frank James, brother of Jesse James, and Herbert Marcus, who would found Neiman-Marcus in 1907.
The brothers ran big ads . . .
and small ads.
This is tAn early Sanger building in Dallas.
Isaac Sanger died on January 17, 1918. Clip is from the Dallas Morning News.
Five of the Sanger brothers were pictured in an ad in the Star-Telegram in 1928.
Sanger’s celebrated its fifty-third anniversary in the new building in August 1925.
But Sanger’s did not stay in that new building long. In 1929 Sanger’s moved into a newer new building at 410 Houston Street. The new store had 93,000 square feet of shopping space with “the finest air conditioning plant known to modern science . . . comfort rooms on every floor . . . modern sanitary drinking fountains on every floor.”
The new store also had a radio department.
This is the Sanger’s building at 410 Houston Street, designed by Wyatt Hedrick.
(Postcard from Barbara Love Logan.)
But Sanger’s also did not stay in that building long. The new Sanger’s store opened on June 25, 1929. In July 1930 the Sanger store was having a summer clearance sale.
By August the Sanger store was having a consolidation and removal sale. The store was closing.
By November the building was the home of “the Worth Dept. Store formerly Sanger Bros.”
After the Fort Worth store closed, in 1943 the building was remodeled and became the largest United Service Organizations (USO, Service Men’s Center) club in the country. After the war J. C. Penney moved in from next door and stayed until the early 1970s. Part of the building is now lofts.
The surviving Sanger stores became Sanger-Harris stores in 1961 and were absorbed by the Foley’s chain in 1987. The Sanger name was gone. The motto of the Sanger brothers—“Forward with Texas since 1857”—had survived 130 years.