Cowtown Neon (Part 2): Red Goose, White Elephant

Yesterday’s Cowtown Neon (Part 1): Gone Is the Rocket’s Red Glare was about nine neon signs that have gone dark. But at night Fort Worth, especially downtown, remains abuzz and aglow with neon signs of every persuasion. And behind some of these ten signs stand landmark buildings. For example:

The Juvenile Shoe Store building (1903) of Julius and Selma Solomon at 306 Houston Street now houses a bar.

main vandervoortsThe Vandervoort’s dairy plant on South Main is now owned by Kroger.

night mehlThe Max Mehl building (Clarkson, 1916) on Magnolia Avenue.

nigh sign montgomeryThe old Montgomery Ward store (1928) on West 7th Street.

The Texas & Pacific passenger terminal (Hedrick, 1931) is now lofts.

night firestoneFirestone Service Store (1930), West 7th Street at Henderson.

Razzoo’s is located in the Western Union Building (Davies, 1931).

night santa feThe old Santa Fe freight depot (1938) on Jones Street.

The Jett Building (1902), which once was the home of Northern Texas Traction Company in Fort Worth, is now the home of radio station 95.9 and Jamba Juice.

Earth Bones store is located in the Morris Building (1906). Predictably, a building with a century under its cornice has been a jack of all trades. The Morris Building has housed a real estate company, lawyers and an umbrella repairman, a collection agency, phonograph store, clothing store, electric appliance store, pawn shop, and “nicely furnished rooms for gentlemen.” By 1950 it housed a pool hall. Which was fitting. Because the Morris Building was built where the White Elephant saloon building had stood until it burned in 1899.

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