Neon Now: Red Goose, White Elephant

Yesterday’s post was about neon signs that have gone dark. But at night Fort Worth, especially downtown, remains abuzz and aglow with neon signs of every persuasion. And behind some of these signs stand landmark buildings. For example:

The Solomon shoe store building (1903) at 306 Houston Street now houses a bar.

main vandervoortsThe Vandervoort’s dairy plant on South Main is now owned by Kroger.

night mehlThe Max Mehl building (Clarkson, 1916) on Magnolia Street.

nigh sign montgomeryThe old Montgomery Ward store (1928) on West 7th Street.

The Texas & Pacific passenger terminal (Hedrick, 1931) is now lofts.

night t&p tavernAnother sign on the old T&P terminal.

Razzoo’s is located in the Western Union Building (Davies, 1931).

night santa feThe old Santa Fe freight depot (1938) on Jones Street.

The Jett Building (1902), which once was the home of Northern Texas Traction Company, is now the home of radio station KWFR-FM.

Earth Bones store is located in the Morris Building (1906). Predictably, a building with a century under its cornice has been a jack of all trades. The Morris Building has housed a real estate company, lawyers and an umbrella repairman, a collection agency, phonograph store, clothing store, electric appliance store, pawn shop, and “nicely furnished rooms for gentlemen.” By 1950 it housed a pool hall. Which was fitting. Because the Morris Building was built where the White Elephant saloon building had stood until it burned in 1899.

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