Neon Now: Red Goose, White Elephant

Yesterday’s post was about neon signs that have gone dark. But at night Fort Worth, especially downtown, remains abuzz and aglow with neon signs of every persuasion. And behind some of these signs stand landmark buildings. For example:

The Solomon shoe store building (1903) now houses a bar.

The Texas & Pacific passenger terminal (1931) is now lofts.

Razzoo’s is located in the Western Union Building (1931).

The Jett Building (1902), which once was the home of Northern Texas Traction Company, is now the home of radio station KWFR-FM.

Earth Bones store is located in the Morris Building (1906). Predictably, a building with a century under its cornice has been a jack of all trades. The Morris Building has housed a real estate company, lawyers and an umbrella repairman, a collection agency, phonograph store, clothing store, electric appliance store, pawn shop, and “nicely furnished rooms for gentlemen.” By 1950 it housed a pool hall. Which was fitting. Because the Morris Building was built where the White Elephant saloon building had stood until it burned in 1899.

Share:Email this to someoneShare on FacebookTweet about this on TwitterPin on PinterestShare on RedditShare on Tumblr
This entry was posted in Advertising, Downtown, Downtown, All Around, Life in the Past Lane. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>