“Read All About It”: Uncle Sam and Mutt and Jeff

Oon November 7, 1913, readers of the Star-Telegram read:

Newspaper ads were still disguised as news stories. And advertisers still made outlandish claims about their products. Vitalitas, for example, offered “complete revitalization of the entire body. Impotent, apparently dead or diseased tissues are aroused and reanimated.” That’s because Vitalitas contained a “force” classed as “radio-active or emanations of radium.” One swig, and you’d become your own nightlight.

Yes, our grandparents complained about taxes just as we do.

Local theaters offered plenty of entertainment, including fiddling veterans of the Civil War.

Sovereign was the “all-Southern cigarette.” Apparently each pack came with a pocket-sized woman.

This ad for Corbett’s store shows what the well-dressed woman was wearing.


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2 Responses to “Read All About It”: Uncle Sam and Mutt and Jeff

  1. Steve A says:

    Newspaper ads are STILL disguised as news stories many places, like in restaurant reviews to name only one example.

    • hometown says:

      Right. And newspapers charge for some obituary space–a practice that never occurred to their journalistic ancestors.

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